Worked with Calm and Concise to enhance their brand marketing and artist development. Through SFM Consulting, Calm and Concise's accounts were managed with strategic focus on content creation, content curation, social media ads, and campaign analysis.

 

- Content Curation: Managed Calm and Concise's Instagram page to establish their brand and aesthetic

- Content Creation: Proposed ideas for photo shoots, audio/video direction, and editing. Assisted with concepts for covers and original songs.

- Strategized content creation plans and campaigns for new singles, music video launches, and upcoming releases

- Proposed social media posting schedules and captions for all content to clients; Compiled promo clips and pictures to advertise their brand and new music

- Advertising & Campaign Analysis: Managed and executed Instagram and Facebook ad campaigns to direct traffic to YouTube, Apple Music, and Spotify