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Black & White Campaign

Sami Fong x SFM Consulting

Sami has always had a passion for blending the business and creative aspects of the music industry. While running SFM Consulting, she is also a pop singer/songwriter and producer. We launched a black and white campaign consisting of a series of one take cover songs leading up to the release of her debut original EP



- Posted cover songs on Instagram, Facebook, and YouTube
- Sami focused on adding her own spin to each cover song to make it distinguishable with her style
- Quadrupled her Instagram followers to over 5,000
- Organically grew her YouTube subscribers and views

- Focused on getting more personal in captions to share and engage with fans more

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